Case Study: How Devertiq Transformed Vikas Travels' Digital Operations and Boosted booking inquiries

The Challenge

Client: Vikas Travels Industry: Transportation & Logistics Business Type: B2B cab and fleet services provider for corporate clients

Vikas Travels, a well-established B2B transportation provider, was struggling to scale their corporate cab and fleet services:

  • Outdated Digital Presence: Unprofessional website failing to attract corporate clients
  • Limited Lead Generation: Relying heavily on word-of-mouth referrals
  • B2B Marketing Challenges: Difficulty reaching decision-makers at companies needing fleet services
  • Service Communication: Unable to effectively showcase fleet capabilities and corporate service offerings
  • Competition from App-Based Services: Losing corporate contracts to modern ride-sharing platforms
  • Manual Inquiry Process: Time-consuming back-and-forth for service quotes and bookings

"We had a solid fleet and reliable drivers, but our online presence made us look like a small-time operation. Corporate clients expect professional service, and our outdated website wasn't winning us any new business. We needed to compete with modern transport companies while showcasing our reliability and experience." - Sudesh Kumar Sharma, Founder, Vikas Travels

The Devertiq Approach: AI in a Box for Travel Industry

Rather than implementing generic transportation software, Devertiq designed a comprehensive digital solution tailored specifically for Vikas Travels' B2B fleet services:

Phase 1: Business Intelligence & Strategy (Week 1-3)

Human Expertise Led:

  • Conducted comprehensive analysis of B2B transportation market and corporate client needs
  • Mapped corporate decision-making process for fleet services
  • Developed digital strategy focused on building credibility with business clients

AI-Powered Market Analysis:

  • Analyzed corporate transportation trends and competitor positioning
  • Identified key service differentiators and pricing strategies
  • Researched corporate client pain points and service requirements

Phase 2: Complete Digital Transformation (Week 4-8)

The Devertiq Solution:

1. Modern Website Design & Development

Technology Stack:

  • Next.js for lightning-fast, SEO-optimized website
  • Vercel for reliable, scalable hosting with global CDN
  • Strapi CMS for easy content management without technical expertise

Design & User Experience:

  • Professional, corporate-focused design building trust with business clients
  • Clear service offerings: corporate cabs, employee transportation, event logistics
  • Fleet showcase with vehicle types, capacity, and safety features
  • Easy quote request system for corporate transportation needs
  • Testimonials and case studies from existing corporate clients
  • Service area maps and availability information

2. B2B Lead Generation System

  • Corporate-Focused Forms: Lead capture designed for business decision-makers
  • Service-Specific Landing Pages: Targeted pages for different transportation needs
  • LinkedIn Integration: Connecting with HR managers and corporate administrators
  • Email Outreach Campaigns: Automated sequences for corporate prospects
  • Quote Management: Streamlined process for handling corporate service inquiries

3. Strategic B2B Content Generation & Management

AI-Human Content Collaboration:

  • Service Descriptions: Professional copy showcasing fleet capabilities and reliability
  • Case Studies: Success stories from corporate clients and events
  • Industry Content: Transportation trends and corporate mobility solutions
  • SEO Content: Targeting B2B transportation and corporate cab service keywords
  • Email Templates: Professional communication for quotes and service confirmations

Content Management System:

  • Easy-to-use Strapi CMS for updating fleet information and service details
  • Service pricing and availability management
  • Corporate client testimonial and case study management

Phase 3: Implementation & Continuous Optimization (Month 3-8)

Ongoing Human-AI Partnership:

  • Weekly performance reviews with strategic adjustments
  • Real-time monitoring with human intervention for complex bookings
  • Monthly optimization of marketing campaigns and pricing strategies

The Results

Quantitative Impact

  • 340% increase in website traffic within 6 months
  • 275% improvement in B2B lead generation through targeted corporate outreach
  • 156% increase in corporate inquiries via website and LinkedIn campaigns
  • 89% reduction in bounce rate through improved professional design
  • 67% faster website loading speed improving search rankings for corporate searches

Technical Performance

  • Page Load Speed: Improved from 4.2s to 1.1s average load time
  • SEO Rankings: Now ranking on first page for "corporate cab services" and related B2B keywords
  • Conversion Rate: Corporate inquiry-to-contract conversion improved by 125%
  • Content Efficiency: Service updates and fleet information publishing reduced from days to hours
  • Lead Quality: 78% of website leads now convert to actual corporate contracts

Business Transformation

  • Professional Corporate Image: Modern website competing with established transportation companies
  • Systematic B2B Lead Generation: Consistent pipeline of corporate prospects
  • Industry Authority: Thought leadership content establishing credibility in corporate transportation
  • Scalable Operations: Digital systems supporting growth in corporate client base
  • Enhanced Service Delivery: Professional communication and quote management processes

Key Success Factors

1. Modern Technology Stack

"Devertiq built us a website that not only looks professional but performs exceptionally. The Next.js technology makes our site incredibly fast, and the Strapi CMS means we can update content ourselves without calling developers every time."

2. B2B-Focused Strategy

  • Content and messaging tailored specifically for corporate decision-makers
  • Lead generation targeting HR managers and administrative staff
  • Professional presentation of fleet capabilities and service reliability
  • Case studies demonstrating value to other businesses

3. Corporate Lead Generation That Works

  • Website forms designed for B2B service inquiries
  • LinkedIn outreach campaigns reaching corporate prospects
  • Email sequences nurturing long-term corporate relationships
  • Analytics tracking which content converts business clients

4. Measurable ROI from Day One

  • Clear tracking of bookings, revenue, and customer satisfaction
  • Regular reporting showing progress against goals
  • Transparent cost-benefit analysis throughout engagement

Client Testimonial

"The website transformation completely changed how corporate clients perceive our business. We went from looking like a local cab company to presenting ourselves as a professional B2B transportation solution. The lead generation system brings in quality corporate inquiries every week, and the Strapi CMS lets us keep our fleet information and services updated easily. The 340% increase in website traffic translated directly into more corporate contracts. Devertiq built us a complete B2B marketing engine that positions us as the go-to choice for corporate transportation."

- Sudesh Kumar Sharma, Founder, Vikas Travels

Industry-Specific Insights

The B2B Transportation Digital Advantage

Why Modern Website Technology Matters for Fleet Services:

  • Professional Credibility: Next.js ensures fast, professional experience that corporate clients expect
  • B2B SEO Excellence: Built-in optimization helps fleet services rank for corporate transportation searches
  • Service Management: Strapi CMS allows easy updates of fleet information, pricing, and availability
  • Corporate Lead Generation: Integrated systems capture and nurture B2B prospects systematically
  • Scalability: Vercel hosting handles traffic from corporate marketing campaigns
  • Mobile Optimization: Perfect experience for corporate users booking transportation on mobile

Ready to Transform Your Travel Business?

Vikas Travels' success demonstrates how traditional travel agencies can not only survive but thrive in the digital age. The key is combining technological efficiency with the human expertise that customers value.

Industry-Specific Benefits for B2B Transportation Companies:

  • Professional website that builds trust with corporate clients
  • Systematic B2B lead generation targeting decision-makers
  • SEO-optimized content ranking for corporate transportation searches
  • Easy fleet and service management through intuitive CMS
  • Mobile-optimized experience for corporate users booking on-the-go
  • Integrated systems connecting corporate inquiries to your sales process

Our Complete B2B Website & Marketing Package Includes:

  • Modern, professional website built with Next.js
  • Corporate-focused design and messaging
  • B2B lead generation system with LinkedIn integration
  • SEO-optimized content for corporate transportation keywords
  • Easy-to-use content management system (Strapi CMS)
  • Reliable, scalable hosting on Vercel

Let's discuss how Devertiq can transform your B2B transportation business:

  • Free B2B transportation business assessment
  • Custom solution design for your specific market
  • Proven methodology with measurable results
  • Risk-free pilot program

Results may vary. Vikas Travels case study represents actual client results over an 8-month engagement period. Individual results depend on various factors including market conditions, business model, and implementation commitment.